Coffee †Starbucks Essay

Starbucks is an exceptional espresso distributer which has wandered from its unique assistance of espresso. The appearance of more up to date innovation has decreased the Starbucks experience. Howard Schultz, Starbucks directors, sent a reminder on February 14, 2007 tending to this issue to the president and CEO of Starbucks, Jim Donald. In the reminder, Schultz voiced his conclusion on how the quick extension of Starbucks is making him revaluate the company’s values between how it worked when it started and where it is going later on. Starbucks isn’t a similar neighborhood store as it was the point at which it was set up and no longer shows the enthusiasm for espresso that they had before all else. â€Å"I have said for a long time that our prosperity isn't a qualification and now it’s ending up being a reality. Let’s be more brilliant about how we are investing our energy, cash and assets. Let’s return to the core† (Schultz). Alongside its extension, Starbucks has been attempting to use new advances to improve the item they offer to shoppers. Starbucks changed their coffee machines from manual to programmed to accelerate administration and proficiency. These machines â€Å"blocked the visual sight line the client recently needed to watch the beverage being made, and for the personal involvement in the barista† (Schultz). Individuals no longer have that cozy association with the individuals making their espresso, or to the completed item. The representatives are additionally more disassociated from their work in light of these new machines that accelerate creation. Starbucks additionally consolidated flavor-bolted bundling to gracefully the interest for new simmered espresso. This is an extraordinary support of the client since it keeps espresso beans or beans fresher longer, yet the adequacy of the flavor-bolted sacks added to the loss of fragrance, â€Å"perhaps the most remarkable non-verbal signal†, in Starbucks (Schultz). The sentiment of Starbucks is lost with these enhancements and the extraordinary fragrance is diminished alongside its legacy. Starbucks is as yet an espresso adoring organization, and shoppers are as yet getting the espresso delights they need, however at what cost to custom. https://destinations. google. com/site/hollymadalyn/composing/Starbucks-Research-paper SYNOPSIS Starbucks Corporation, initially established in 1971, however bought by Howard Schultz in 1987, is the market chief in selling gourmet espresso (Starbucks, 2008). Starbuck’s principle objective is to set up itself as the most regarded and perceived espresso brand on the planet (Fact Sheet, 2008). Starbucks has achieved this goal and experienced a lot of accomplishment through their serious system of grouping a few stores inside a similar network and through their unmistakable capabilities of broiling and selling the quality espresso while giving top notch client assistance. The inquiry is, can Starbucks proceed with their piece of the pie development with rising contenders? Would it be a good idea for them to concentrate more on their global activities? Will they consistently rethink themselves to keep up their solid image picture over the long haul? Issues. †¢ Overall financial downturn can influence Starbucks’ piece of the overall industry if the board fails to address competitors’ methodologies with lower valued contributions as purchasers are getting progressively moderate in spending their optional pay. †¢ Loss of character and validness centered upon the fundamental Starbucks experience, which, if unaddressed by the board, can bring about disappointed clients, loss of deals, and diminished piece of the overall industry. †¢ Considering the economy and expanding local rivalry inside the U. S. , Starbucks must address their less beneficial universal activities. SWOT ANALYSIS[1] INDUSTRY EVALUATION In the previous two decades, the espresso business has encountered a huge increment in the interest for premium espresso. Today, around one out of five Americans drinks some kind of coffee based espresso drink every day. The normal yearly espresso utilization per capita in the U. S. is around 4. 4Kg. Among these espresso consumers, the normal utilization is 3. 1 cups of espresso for every day, with men drinking around 1. 9 cups for each day, and ladies drinking a normal of 1. 4 cups for every day (Coffee Research†¦ [continues].

Building Rapport By Listening English Language Essay

Building Rapport By Listening English Language Essay PR individuals need a couple of hypotheses and models to help get to grasps with the master plan and why interchanges matters. Be that as it may, for a large portion of us we have to continue ahead with it and have the option to convey material outcomes. Here we take a gander at a portion of the pragmatic abilities we have to ace so as to carry out the responsibility well. In the event that we take a gander at sets of expectations for PR and correspondences experts, the abilities required can be arranged into three general gatherings Instructions Skills Composing Skills Introduction Skills At last being emphatic is fundamental for any expert and PR specialists especially need this expertise in their job as advisors so well gander at this as a down to earth ability. Instructions Skills Building compatibility by tuning in, addressing and perception of non-verbal communication As specialized experts we are likely, through our professions, to work with a wide assortment of individuals, especially associates and customers. We may likewise need to lead look into with target crowds, by meeting them on a balanced or little gathering premise. We may likewise need to work with and talk with case history subjects so as to acquire material to review a short time later. So skilful addressing and tuning in, alongside able note and moment taking, are for the most part fundamental aptitudes. We may take a brief in a loose and strong condition on a part of business that requires an arranged and proactive correspondences technique. Or on the other hand we may take an instructions when an issue has gone live or an episode has occurred where individuals are hurried, restless and concerned, where we are relied upon to concoct an expert, prompt receptive reaction. A few briefings are superb and all the data is there: a composed adaptation supplements a verbal preparation; there is finished receptiveness; questions are addressed altogether. Different briefings are incomplete, slim on detail, suppositions are made, the verbal preparation is ineffectively conveyed, and once in a while the individual taking the brief is and feels less senior thus conceivably rather threatened so the privilege entering inquiries may not be posed or presumptions go unchallenged. Mix-ups get made along these lines thus the capacity to deal with an instructions capability is indispensable. Tuning in During an instructions we frequently need to get a great deal of data out of individuals rapidly and effectively. Furthermore, to do this we should be attentive people just as gifted examiners. We should have the option to focus on whats being said and to here and there draw out the main thing. We have to hear what the customer whether an inner or outside customer is on edge about, is amped up for and what the center business issues truly are. Listening is a functioning ability, not an aloof exercise. Listening is more requesting than talking, regarding focus. Since we have occupied existences, we can be diverted by different considerations and this can impede great tuning in. You need to get into the correct attitude to tune in. There are three degrees of tuning in Fringe Listening Done at subliminal level, formal and casual circumstances mixed drink party disorder eg at party, café Obvious Listening We do it all the time appear as though we are tuning in yet not so much thinking Undivided attention Concentrating on the message being transmitted by attempting to comprehend what is being said as well as how and why it is said Deciphering Understanding Assessing Responding Arranging Reacting A great many people talk at c.125 words every moment except think at multiple times that speed. So audience members have save mental limit (which they could use to make helpful notes) yet which practically speaking methods they can likewise go off on one, their psyches can meander, they dream and are distracted㠢â‚ ¬Ã¢ ¦unless they think and listen effectively. Individuals feel irrelevant, immaterial and affronted on the off chance that they sense their thoughts, concerns, emotions and not being given close consideration or being paid attention to. Be that as it may, not exclusively can the working relationship endure, the ineffectual audience can basically misunderstand things! On the off chance that you pose an inquiry and find the solution you were expecting, you make suppositions thus miss some illuminating, new or extra significant data. On the off chance that you are caught up with getting your next inquiry together in your brain you wont listen the present answer. Listening admirably Get ready to tune in. In the event that you can, do some examination/perusing before you go into a preparation meeting. For instance read a years ago PR program, a yearly report, the most recent media inclusion, etc. Get into the correct outlook Win:Win is the thing that you ought to focus on, regardless of whether past gatherings with those instructions you have been testing. Watch members non-verbal communication and speed of addressing (get pieces of information about territories of concern, direness and any nervousness). Dont make suppositions yet watch and check out the individuals in question. Sit to see. A principal point however having clear visual contact will help fixation. Dont overlook that putting your back to the sun implies that the individual youre tuning in to will most likely be unable to see your eyes or outward appearances plainly. In like manner you need to see them unmistakably as well. We gain quite a lot more data on the off chance that we tune in to non-verbal communication as well. Maintain a strategic distance from interruptions. Aside from stressing over the amount you need to do, different interruptions can meddle with fixation; open arrangement workplaces, outside sound, glass dividers, TV screens and cell phones that individuals cannot stand out enough to be noticed away from. Be cautious about these meddling with your focus when you are tuning in. Show sympathy and fabricate affinity. At the initial phases of a preparation its valuable to show compassion so compatibility is worked with the other individual. Compassion is an endeavor to comprehend the other individual, to see how the individual feels and thinks and sees the world. Its getting a feeling of their point of view. The issue isn't to concur, dissent, or put forth decisions however to make an authentic attempt to see how the individual preparation you sees the chance or issue. Take a gander at it from their perspective and afterward include your own point of view as a correspondences expert. Toward the beginning of a gathering utilize comparative or coordinating language and non-verbal communication to help with building compatibility. Show you are keen regarding the matter so the individual instructions you feels increasingly slanted to connect with and impart back. Practice. Accept each open door to rehearse and improve your listening abilities. An associate of mine tunes in to Radio Four narratives and afterward reviews key focuses subsequently and incorporates these in her blog entries. Handy dynamic functional listening strategies Checking understanding One of the approaches to check your comprehension of what has been said is to utilize criticism. In your own words, rehash back to the speaker what you got her/him to have said. This will: Check your comprehension of whats being said. Help dispense with any unintended messages which the speaker didnt mean. Show your enthusiasm for whats being said. Show that you truly comprehend. Let the speaker consider whats being said. Support a more clear clarification of complex focuses. For instance, you may hear: Its a touchy circumstance in light of the potential budgetary effect on the business. You could check understanding by reacting: So youre saying that there might be a thump on impact on productivity? Re-proclamation mirrors a certified endeavor to comprehend different people perspective and assists with recognizing any issues that emerge. Summing up This is more than re-proclamation or reflection, it is drawing together the primary topics and key focuses from what you have heard. This office can regularly be fundamental when the briefer has given a somewhat meandering and indiscernible brief. Summing up what you have heard will assist with inquiring the realities and suppositions. Summing up can likewise: Demonstrate that you have comprehended what has been said. Move the discussion on. Make a powerful break point or end to the gathering. Set up a beginning stage at an ensuing gathering. 10 guidelines for extraordinary tuning in: Quit talking. Attempt to comfort the briefer, get them to feel that they have your consideration and you will regard their musings. Show that you need to tune in. Look and act intrigued. Expel interruptions. Relate to the briefer. Be quiet as far as possible. Screen and supress any drive to pass judgment or insight too early. Maintain a strategic distance from contention and any suggested analysis. Pose inquiries Quit talking! Addressing The capacity to pose extraordinary inquiries is, as I would see it, one of the most urgent abilities anybody working in interchanges should ace. Extraordinary addressing causes you get the data you need: to set up a sound PR proposition, to comprehend the conclusions, considerations and sentiments of a partner, to compose an engaged report, to evaluate a circumstance, to concentrate on the business at hand. The correct inquiries accomplish clearness, advance reflection, upgrade innovativeness and help work out arrangements. As you get increasingly senior and are answerable for instructing and tutoring others, extraordinary inquiries are a key method to assist individuals with reflecting and learn. Whatever the specific circumstance, incredible inquiries show you are tuning in and focusing regarding your matter. Its not just an issue of the correct inquiries either; its likewise the manner in which you ask them so focus on your manner of speaking and non-verbal communication as well. Utilizing the Right Questioning Style Open inquiries help the other individual characterize the chance or issue and to investigate it. They give real data and different people contemplations and conceivably their emotions behind it. Open inquiries can likewise create thinking and reflection and guarantee that emphasis is kept on the issue. All around planned open inquiries can change what someone looks like at an issue as well and can help recognize moves to make. Open inquiries are constantly a decent spot to begin a conversation or an instructions as they do precisely that open up the discourse. Open inquiries regularly start with What, How, When and Where or

How Businesses Can Profit from Foreign Direct Investment

How Businesses Can Profit from Foreign Direct Investment A business will always look for new ways to profit â€" its success is dependent on how well it can attract growth and keep the profits flowing. One of the modern ways of increasing profits is conducted through foreign direct investment (FDI). What is it about and how can it provide profits to businesses?Here’s a look at the modern phenomena and the advantages businesses can enjoy when they engage with this business activity. FOREIGN DIRECT INVESTMENT â€" THE KEY THINGS TO KNOWBefore we start examining how a business can benefit from foreign direct investment, let’s take a crash course on what FDI is about.FDI DefinitionInvestopedia’s definition of FDI states the following:“An investment made by a company or individual in one country in business interests in another country”You essentially have one a company in one country investing in another company in another country. While a government of a country or an individual can technically also make the investments, the interest here is solely on how companies use FDI.The investment is a type of inward investment. The inward investments deal with external or foreign entities, with the transactions involving either investments or purchasing of goods from the external economy or business. FDI is an example of inward investment since the company is investing in a country that’s different from the company’s home country.FDI should be distinguished from portfolio investments in which the company or the investor purchases equities of foreign-based companies. It is not about gaining equity, but more about gaining control â€" the investment is aimed at either establishing operations in the country or acquiring existing assets, which provide ownership or control to the business.Since FDI deals with companies in two different countries, with differing rules and regulations, there are universal regulations that define and manage global FDI flows. The Organisation for Economic Cooperation and Development (OECD) has set guidelines, which determine the ways in which FDI can take place and what counts as FDI and not a traditional portfolio investment, for example. One of the key features of the OECD guidelines is the minimum ownership control the business must have in the foreign company in order for it to count as FDI.The current guidelines state the ownership must be a minimum 10% of the ordinary shares or voting shares of the company. No netheless, the definitions together with the guidelines are flexible and companies can find themselves under de facto control â€" for example, by controlling the technology â€" even without the 10% controlling stake.The key featureThe key feature of FDI is essentially that of control. This separates it from a traditional portfolio investment. When a business makes a foreign direct investment, it establishes either effective control or substantial influence over the decision-making process of the business or the operation.This requirement for control is also what provides the structure for determining what counts as FDI and what doesn’t. As I noted above, according to the OECD definition, the business must have a 10% minimum ownership stake before its investment counts as FDI.The methods of FDISo, how does a company go about making a FDI? There are a number of different options for gaining control and investing in a company or business operation abroad. The most common methods of F DI include:Opening a subsidiary or an associate company in a foreign countryAcquiring a controlling interest in a company that already exists in the foreign countryMerging with another foreign companyStarting a joint venture with a foreign companyFurthermore, FDI can occur in three strategically different manners. The nature of the foreign direct investment can be:Horizontal â€" Horizontal investments occur when the company’s investment abroad is related directly to the same activities it conducts at home.Verticalâ€"In a vertical FDI strategy, the company uses the foreign investment as a way to add new stages of activities abroad. These can be divided into:Forward vertical FDI under which the company takes steps to become closer to the market â€" such as acquiring a distributor in the foreign country.Backward vertical FDI which means using international integration towards the acquiring of raw materials â€" such as buying a raw material plantation in a foreign company.Conglomerate â€" When the business invests in a controlling stake in an unrelated business abroad, the FDI is set to be a conglomerate type. The conglomerate FDI is uncommon, as it sees the company trying to break two barriers at once: entering both in a new country and a new industry.FDI IN ACTION â€" EXAMPLE SCENARIOSWhat does the above look in action? Let’s consider an example by examining the different scenarios outlined above through the eyes of Company A.Company A is a clothing company that operates in Italy. The company could embark on FDI by doing the following things:It can open a subsidiary company in China to enter the market. Since it is entering a foreign country in a field directly related to what it does in Italy, it’s making a horizontal FDI.However, it could also buy a controlling stake in a Chinese clothing line. If it’s purchasing another clothing company in China, its investment would still be horizontal. It doesn’t have to acquire the whole company, as long as it ha s a controlling stake and it’s part of the decision-making process. Interestingly, even if Company A doesn’t have 10% stake, the investment would be considered FDI if it provides the management or the clothing line designs for the business.On the other hand, Company A could decide to merge or simply acquire the Chinese clothing company in full. Again, you’re dealing with a horizontal FDI.If Company A wants to use a vertical FDI strategy, it could purchase a clothing retailer in China and therefore, engage in forward vertical FDI. It wouldn’t buy another clothing company, but the retailer would provide it access to the Chinese clothing market. If the company would prefer to make a backward vertical FDI, it could purchase a silk manufacturer that would provide the raw materials for its clothes.Finally, Company A could consider expanding its business operations and invest in a completely unrelated industry. It could, for instance, acquire a Chinese jewellery company and enter t he both the Chinese market and the jewellery industry at once. This would be an example of the rare conglomerate FDI.HOW TO PROFIT FROM FOREIGN DIRECT INVESTMENTThe United Nations Conference on Trade and Development has found foreign direct investments flows have exceeded over $1 trillion. This is an impressive figure considering the global FDI stood at $14 billion in the 1970s. So, what’s the attraction? How can a company profit from foreign direct investment?Four key ways for businesses to profit from FDIA business can benefit from FDI in four distinctive ways. These are:Gaining access to new marketsThe most obvious way a business can profit from FDI is by gaining access to new markets and thus, growing the business. The benefit is rather obvious â€" as the company invests in the business or starts a new operation in a foreign country, it enters that market and expands its market reach.Increasing market access can help the business grow and expand its profit base. The gains migh t not just occur in a direct increase of market share in the specific industry, but also appear through access to distinct target customer groups.Obtaining access to resourcesA company may also benefit and boost its profits by increasing its access to resources. By investing in a foreign company, you can gain access to new technologies, resources, management skills and cooperation opportunities. All of these can help the business either save money or make more profit.While the access to resources, such as management skills, can be a rather indirect way to increase profits, other resources can provide a more direct boost, such as having the raw materials for your product at your disposal.Reducing the cost of productionRelated to the above point is the boost in profits through the reductions of production costs. If you gain access to raw materials, you can naturally manufacture your product cheaper than if you first had to buy the materials.Furthermore, vertical FDI deals with things like acquiring a production plant, which can boost profit by driving down the production costs â€" if you can make the products in your own factory, you won’t need to spend money on buying the finished product from a third-party supplier.A common example of the ability to drive down the cost of production is making FDIs in countries with lower labor costs. Countries with lower labor costs can attract companies to transfer their factories elsewhere â€" a contentious topic in the modern world.Simplifying its tax code and gaining tax benefitsCompanies can also benefit from FDI in terms of taxation and how their profits are taxed at home and abroad. How does FDI boost profit through taxation? There are a few different scenarios. The company could:Enjoy more profits from its income in the new country due to the foreign country offering a more beneficial tax code â€" either there’s less taxation in general or the rates are lower/more advantageous.Enjoy tax deduction in its home countr y from any profit it makes in a foreign country.Enjoy tax deduction simply for making a FDI â€" countries can provide companies with tax benefits if they either invest in the foreign country or home countries of companies can allow tax deductions when FDI is made.The tax benefits can be directly related to income and profits but can also be indirectly linked with these aspects of the business. For example, RD in the new country might be taxed differently and the advantage of discovering new technologies can indirectly lead to bigger profits abroad and in the parent company’s country.The above are the four main ways a company could profit from a foreign direct investment. Naturally, enjoying these benefits is not as straightforward as it may sound. Just as it’s difficult to start a business from scratch anywhere in the world, it can be difficult to replicate the success in another country or to gain a profitable market share in a country with established competition in the sector .EXAMPLES OF THE PROFITABLE BOOSTSSo, what does the above look in real life? Let’s consider Company A and the different ways it could manage to boost its profits.Company A, operating in Italy, would have a market share of 10% in the clothing sector. When it invests in the Chinese clothing company, it gains access to a new clothing market in China and gains an immediate market share of 3% in the country through the new company. In the future, it can boost its market share in both Italy and China.Company A might have also acquired a clothing factory in China. Since it doesn’t have to buy the clothes it sells in Italy from a third-party seller, it can cut production costs and increase profits. A quirky example from real life is how Apple has been able to control the cost of making an iPhone by producing them in China. The Chinese workforce only amounts to 3.6% of the costs of the iPhone, according to the Economist.The above is not just necessarily a boost in profit in terms of lowe r cost of production, but could also provide benefits in terms of access to resources, such as better sewing technology. The Chinese clothing manufacturer could have technologies in place that create durable clothing with less money and this can help increase the public interest on the clothing line â€" people will buy the t-shirts more because they stay in good condition for longer.Finally, Company A can experience a boost in profit through taxation. It can deduct part of the investment costs and gain a better tax advantage or it might direct some of its foreign profits into a country with a lower corporate tax rate.While the current tax planning strategies of major corporations are not always favorable to national economies, there’s no denying the benefits companies can enjoy by investing in foreign companies and markets. According to Fortune, America’s largest companies have around $2.5 trillion stashed in foreign ‘tax havens’; although not all of this is due to FDI.WHAT TO REMEMBER WITH FDI â€" THE RRD RULEFDI is a clear example of a strategy that can provide companies better opportunities to grow and it can help increase profits through a number of ways. However, if a business is considering a FDI investment, it has to conduct proper due diligence â€" similar to any investment type.There are plenty of things the business must take care of in terms of guaranteeing FDI success but in order to get started familiarize yourself with the so-called RRD rule. RRD stands for risks, regulations and diversification. These are three areas of focus for any company set to embark on FDI:Risks â€" Like any investment, FDI can involve plenty of risks. The crucial fact about FDI is how the company will deal with a foreign country, which adds many unique risks into the equation. The political landscape is different and when you are investing in a developing economy, the political transformation can be heightened. Things such as political conflict or sudden nationali zation are not uncommon, especially in new economies in Africa.Regulations â€" Since the company is dealing with a new country, it also has to deal with different legislation. In terms of FDI, countries can have strict rules and regulations in place and it’s important to clear these first before you even consider making a move on the country and its companies. The most obvious example of the regulatory impact is the complexity in China for joint ventures. Foreign companies can find it hard to team up with a local company and even entry to the Chinese market can be difficult, although the surrounding regulations have relaxed in recent times.Diversification â€" When embarking on FDI strategy, diversification is as beneficial as it is for any other investment types. It can be helpful to consider different strategies â€" horizontal, vertical or conglomerate â€" to ensure your company doesn’t put its eggs in a single basket. Furthermore, while entering a very different market can be problematic, vertical FDI could help provide even deeper market entry than purely following the horizontal strategy.The RRD rule can help a company focus on the right things in its evaluation of the validity of foreign direct investments. To understand the decisions behind FDI and how corporations are venturing on these investments, check out the interview with Derek Collins, director in the Bank of Ireland â€" a country that has been able to attract FDI in growing numbers in the past few decades. THE BOTTOM LINEForeign direct investments have ballooned in recent years. While there are plenty of pros and cons for this type of activity in terms of the local economies, there are valid reasons for businesses to look into it. The four major areas of profit come in the form of enhanced market access, gains in resources, reductions in production costs and favorable tax strategies.The practice can be profitable if businesses are aware of the risks and regulations surrounding the practice, and they can strategically plan how, where and when they make the investments. If they get it right, the boosts in profits will surely follow.

Aggression In Human Beings Essay - 2073 Words

In cities, suburban areas and even small towns, people are fearful and concerned that violence has permeated the fabric of their communities and degraded the quality of their lives (Albert J. Reiss). There is aggression everyday and it can be seen in all different forms. Where ever you go there will be some type of aggression. While doing research, I learned new things about psychological aggression and affects aggression has on people. The Milgram experiment can show you how psychological affects the humans nature on aggression. This experiment showed how when person when they were not near the learner, shocked them more than if they could see them. On Curiosity, a documentary, there was an episode called â€Å"how evil are you?† which†¦show more content†¦Straus and Carolyn J). An interesting fact I found was that one in four parents swore or cursed at their children with in the past year. The smallest portion of parents threatened to kick their kids out of the house. This was at a 6% prevalent. With all the other acts of psychological aggression, it was used to correct misbehavior or to control them (Murray A. Straus and Carolyn J). Age kids up to age nine, threatening to spank or hit increases. When children reach ages 9-12 and 13-17, it then decreases. A contradicting fact is that about one third of the parents that kids in the 13-17 range reported that they did threatening to hit their child in the previous year. A developmental pattern reveals more serious acts of psychological aggression with a steady increase with age (Murray A. Straus and Carolyn J). There was more psychological aggression from the father towards his kids if he lived with a partner than if he as a male-headed, single-parent family. If the mother was living with a partner, there was still more psychological aggression, but it was much smaller than the father living with a partner (Murray A. Straus and Carolyn J). 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The social construct is racialRead MoreAn Explanation Of An Instinct Theory1547 Words   |  7 PagesAggression is defined as the intention to cause physical or psychological harm to oneself, an object, or another, in a form that is not socially sanctioned. Aggression can be further subdivided into types of aggression, for example Predatory Aggression- hunting-, Social Aggression- stalking-, and Defensive Aggression- defence of personal practice. Over time it has been established that there are two umbrella classifications in terms of theories of aggression; Instinct Theories, and Bio-Social Theories

Guidelines For Fences Within The Wetlands Conservation...

Guidelines for Fences within the Wetlands Conservation District (Adopted MM/DD/YY) The detailed plan and application shall address the following items: 1. Provide a statement on the type of materials to be used to construct the fence. 2. Identify the location and height of the proposed fence. 3. No fence post shall be placed in a wetland or surface water body. 4. The fence must be at least 6 inches off the ground to allow natural drainage flow, prevent the blocking or damming of surface water and to allow the passage of small animals. 5. Fence construction shall be done using hand held tools without the operation of heavy equipment (i.e. excavators, bobcats, backhoe, etc.). 6. Fence constriction shall not result in any vegetation clearing,†¦show more content†¦An up-to-date survey of the entire property which shows the existing improvements and the location of all wetlands and poorly and very poorly drained soils (including wetland flag numbers), wetland buffer, and 12’ primary structure setback from the buffer edge. The survey should be prepared by a licensed surveyor. For properties where the wetland delineation is older than 3 years, the professional who did the original delineation should reconfirm the accuracy of the boundaries in writing as part of the application. The Conservation Commission reserves the right to request documentation/notes for any wetlands delineation. 2. Clear identification of the location of construction and areas proposed to be disturbed and their relation to property lines, buildings, roads, and waterbodies within one hundred (100) feet. 3. New improvements should be distinguished from existing improvements by hatching, cross hatching, shading, or other clear designation. 4. Distance of the nearest point of the improvements to the buffer edge and to the 12-ft. primary structure setback. 5. Clear identification of the square footages of the improvements and the square footage increase in disturbance. 6. The percentage of existing and proposed impervious cover on the parcel. 7. The limits of disturbance (building envelope) and construction ingress/egress should be identified with care given to restrict disturbance, to the fullest extent practicable, to areas outside of the

The Illiad Play Free Essays

Isaiah Hammed An Iliad Essay Response Honors British Literature Mr.. Jason Then 3/24/14 â€Å"War is Hell† Adventurers seeking for a live blood fest should be cautioned, however, that all this riotous violence is induced through the words of a sole actor, played by James Deviate, in An Iliad. We will write a custom essay sample on The Illiad Play or any similar topic only for you Order Now James Deviate tells the story of the Trojan War as he is living and referring to all wars that were fought since. â€Å"Every time I sing this song, I hope it’s the last time,† the Poet tells his audience. But it never is because wars keep happening all over the world. An Iliad evokes the message of futility of war, with war, everyone loses and in the end there is no resolution. The message the production of an Iliad is trying to make is that war is foolish as every war. Andrew Bobby’s destructed setting portrays the lost and ruined lives in the story. The informal, chatty tone echoes Homer’s use of simile, and makes parallels between modern life to the desires that irritated the Trojan and Greeks. Deviated gets his message across by his conventional, ballet movements which express the ritual of war. Including the standout scene where the Poet loses it, representing the mindless killing of warriors. The poet gives every person being killed a backstops. As he describes a spear being plunged down someone’s throat, he’ll say, â€Å"He was a married man with a 3-year-old-son†. Or â€Å"he was an incredible warrior from the fields of Argon, and he was a good potter, known to produce beautiful things. † The poet values each life until the end of it. He glorifies the bravery, loyalty, and strength of the soldiers by giving each a positive quality. The cone where Prima the King chastens himself by putting his life at risk to beg for hi son’s dead body, thinking that they will kill him and surprisingly they don’t. He begs and Achilles agrees to give it back. Achilles is king enough to say miss, I’ll do this†, and is patient enough to warn Prima not to yell so he doesn’t kill him. This extraordinary scene depicts the sentimental and courageous side of the manly warriors. The onstage attendance of cellist Alicia Storing promotes the audience’s gratefulness of how this ancient story will always remain a story for everyone. Just having the sound f a cello at times will evoke the women who are talked about in the play,† Deviated said. â€Å"Seeing a woman out there alters the story. So often, women and children are the collateral damage in war. Alias’s presence, while I describe things like Hectors son being thrown from the battlements, will change how that account resonates. â⠂¬  Snowline) The ghostly presence of the cellist dramatists the story. How to cite The Illiad Play, Papers

Seed Lab Report Sample

Seed Lab Report Paper There are steps that vary in germination, what first happens is the seeds radical comes out and then the roots also come out. The next step is the embryonic shoot that includes the seed leaves. The rate of germination depends on the species of plant being grown and its environmental factors. In the experiment, students studied the germination of blue lake bush beans in different pH levels including pH 5, pH 6 (tap water), and pH 8. They recorded the germination percentages and mound the average length of the radical daily. The independent variable is the different pH levels and the dependent variable is the percent germination. This lab was completed so that the student can see the process of germination and have a better understanding of the concept. The student can also understand how the pH is crucial to the plants survival and how the pH affects the plant. Materials Three plastic cups Paper towels Pipette pH solution pH solution pH (tap water) -control Plastic bags 30 Blue Lake Bush beans Ruler Beaker Graduated cylinder Procedures . Select three plastic cups for each of the three groups, one control group of pH 6 tap water and the 2 experimental groups of pH and pH water 2. Put 10 seeds in each of the plastic cups 3. Pour ml of the selected water into the cup with seeds in it. 4. Put label of what group the liquid is on the plastic cup. 5. Make observations of the seeds on day one. 6. On day two get three paper towels, one for each group of seeds. 7. Fold the towels so they will fit in Copilot bags comfortably. 8. Distribute seeds and selected liquid on to the paper towel evenly. . Transfer the label of what group the water is from the cup to the Copilot bag. 10. Check for germination of seeds and write percent germination in observations. 1. Write descriptive data in observations 12. Rinse cups, place on drying rack. 13. Put the paper towel with seeds into to Copilot and close it. 14. Clean area and wash hands. 15. Next day check for percent of germination and record data in observations. 16. Change paper towels out for new ones, spread seeds out evenly again on new towels 17. Add correct solution of liquid to new paper towels. 8. Record data of any ra dical growth in observations. Record measurements in CM. 19. Find the average of all the seeds in group 20. We will write a custom essay sample on Seed Lab Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Seed Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Seed Lab Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Compare that average to the average of the other two experimental groups. 21. Discard any rotten or moldy beans that have been determined that will not grow. 22. Repeat steps 15 through 20 for days 4 through 11. Results Average Seed Growth With Different pH Water Per Day quid Group Average One Two Three Four Five Six Seven Eight Nine Ten Eleven pH No growth . 75 CM No recorded data 1. 72 CM discarded two seeds 1. 775 CM 2. CM discarded three seeds 2. 92 CM. PH . 52 CM 2. 23 CM Discarded one seed 2. 4 CM 3. 0 CM 3. 025 CM 3. 8 CM pH . 60 . 6 CM Discarded four seeds 1. 2 CM 1. 17 CM 1. 4 CM Our hypothesis was that pH 6 tap water would have the blue lake bush beans grow the most and out of all the groups the pH 6 tap water had the most growth. The procedures that we used to get this outcome didnt stray from the normal procedures so that we could get a more precise outcome. We began to discard seeds on day 7 to a couple seeds that were rotting and the reason for this most keel was that t hey didnt have a proper environment to ensure survival and two of the three groups had manipulated pH levels. Our experiment went fairly well besides the just said statement; something that could be done differently is to not only manipulating pH but also other environmental factors such as light level or color. The data supports our hypothesis due to the fact that the tap water had the most growth in the table of data.

Family Interview Essays

Family Interview Essays Family Interview Essay Family Interview Essay It is my pleasure to introduce you to the Dixon and Campbell families. Within this extended, two earner household, there are two pairs of married couples and two adolescents. James and Charlene are the owners of the home and are also the parents of Christine. Christine and Jim live In the house with their two children. Each of the four adults work outside of the home and the girls attend school. I have had the opportunity to become parallelized with this family by working with Christine in the past. I chose them because they were gracious enough to allow me to interview them and use what we discussed to write my family essay. This middle lass Christian family is made up of Caucasians. James and Charlene have been married for thirty-nine years and have two daughters, one of which is Christine. Jim and Christine have been married for thirteen years and have two daughters, Alias; twelve and Emmanuel; nine. Each of the adults has full time occupations and the girls are full time students, as well as, their participation in sports and other extra- curricular activities. The family shows cohesion by attending church together on Sunday mornings and eating lunch together after church. This is one of the few days every week that the adults are able to be off of work at the same time. Throughout the rest of the week they all coordinate schedules so that Alias and Emmanuel has child care without having to have anyone from outside to tend to them. The girls have never had a babysitter separate of their immediate household. This may sound strange and to most people, it is, however Charlene had a good reason to ask her daughter and son-in-law to stay with her husband and her not long after Christine and Jim were married. : The younger couple lived in a mobile home as their first residence together and became pregnant Just a few months after they tied the knot. However, one morning, into Christinas first trimester, the trailer caught on fire and was badly damaged. Christine and the baby were able to get out safely, while Jim was at work. This is what prompted the newlyweds to move Into the parents home. They did not expect that they would be there more than a few months. Almost thirteen years later, everyone In this family seems very content with the current arrangements. Over time the family has had Its ups and downs. They each explained to me about a time when miscommunication or lack thereof caused issues to arise amongst them. This would be expected in a double couple household, not to mention being that they are parents and adult children under the same roof. Through trial and error, they all agreed that, they are able to work problems out by sitting down to discuss what the situation is and come to a fair and equitable compromise to fix it. When I asked the family about what specific struggles that they had faced, they all appeared to be perplexed. It took some time but Charlene finally came up with the struggle of how outsiders view her family. She explained that because the living arrangement that they live In Is not common, many people view It as strange and some view It as wrong. She and the other adults have had to defend their choices In how they all live together, at least one time, to someone outside of their household. Alias and Emmanuel also mentioned that they had been teased at school occasionally as well. The older of the two girls told me it was because the everyone pays their part of the living expenses and contributes to household supplies and groceries. Christine and Jim are primary financial providers of Alias and Emmanuel. Charlene and James treat the girls as normal grandparents would and buys them gifts and treats occasionally so as not to overdo it or spoil the encounters. There is an obvious concerted cultivation practiced in this family, as all of the adults encourage and praise the talents and abilities of the children. The parenting styles of each adult made the impression to me to be that mainly of the authoritative style. While listening to some of the stories talked about of Christinas upbringing, her father could have been labeled more authoritarian and her mother, more permissive while she was growing up. She told me that she thinks that over the years, her parents opposite styles meshed together quite nicely to create their more costive grand parenting style that they presently possess. Christine is thankful for her parents and the Alias and Emmanuel could not love their Grandma and Grandpa any more. Roles in this family are shared, Just like they share the care of the children. Christine and Charlene do most of the deep house cleaning; likewise James and Jim do the heavier yard work and handy man type chores around the house. However, all of them take part in cooking and preparing meals, doing laundry, and basic yard and house work. Alias and Emmanuel have daily chores; they are required to help with after meal clean up and taking care of their own rooms. The girls enjoy helping dad and grandpa with guy stuff and are encouraged to learn how to be as self-sufficient as possible. When writing this paper I am reminded of the television show Modern Family. For those who have not had the opportunity to be versed on how the stereo typical American family has evolved over the years, it is definitely no longer the Cleavers world out there! The Dixon and Campbell families would be a good addition to the television show, so that this type of extended family could be portrayed as normal amongst the other diverse families that are in existence nowadays.

5 Types of Punctuation Problems

5 Types of Punctuation Problems 5 Types of Punctuation Problems 5 Types of Punctuation Problems By Mark Nichol Each of the following sentences omits or misuses punctuation, resulting in possible confusion when a word or phrase is attached to a main clause or a transition occurs. Discussion and revision explain and resolve each error. 1. He has no clue period. What is a clue period? There is no such thing. The person in question has no clue, and the speaker or writer emphasizes the point by appending the word period to the sentence to suggest finality; this tag word must be separated from the main clause by a comma to clarify its nonessential nature: â€Å"He has no clue, period.† 2. It was the kind of dialogue sitcom writers aspire to create, only it was a real conversation. Only is an interjection, so it must be set off from the independent clause that follows. However, a stronger form of punctuation must precede it so that only does not appear to be parenthetical because it is bracketed by a pair of commas: â€Å"It was the kind of dialogue sitcom writers aspire to create- only, it was a real conversation.† 3. The reality is no industry is exempt from at least assessing the implications of the new standard. A phrase like â€Å"the reality is† sets up the main clause of the sentence, so it must be set off from the statement: â€Å"The reality is, no industry is exempt from at least assessing the implications of the new standard.† (Alternatively, that can replace the punctuation: â€Å"The reality is that no industry is exempt from at least assessing the implications of the new standard.†) 4. She was one of just a handful of delegates who were willing to speak to the media as many fear for the safety of family still living in North Korea. As could be misunderstood to mean â€Å"while,† so a comma must be inserted between the main clause and the dependent clause to clarify that it is standing in for because: â€Å"She was one of just a handful of delegates who were willing to speak to the media, as many fear for the safety of family still living in North Korea.† 5. The adoption of the technology hasn’t moved more quickly because there remains a general lack of understanding about it. This sentence presents a miscue- the potential for reader misunderstanding because the uninterrupted nature of the sentence implies that an explanation of why the technology adoption has moved more quickly will follow. To clarify that no such information is forthcoming, break the sentence before the conjunction: â€Å"The adoption of the technology hasn’t moved more quickly, because there remains a general lack of understanding about it.† (Better yet, invert the sentence and adjust the wording of the main clause as needed: â€Å"Because there remains a general lack of understanding about the technology, its adoption has been slow.†) Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Punctuation category, check our popular posts, or choose a related post below:Arrive To vs. Arrive At"Confused With" and "Confused About"75 Synonyms for â€Å"Hard†

Epidemiology Paper Essay Example | Topics and Well Written Essays - 1250 words

Epidemiology Paper - Essay Example These viruses are HIV-1 and HIV-2. HIV-2 virus is mostly found in Africa particularly West Africa, while HIV-1 is the major cause of HIV/AIDS basically in all regions of the world. These viruses attack the immune system and they have the capacity to become part of the human DNA. There are many indications of HIV/AIDS. it is important to assert the fact that the signs or indications of this disease are analogous to the signs or indications of a range of other common diseases that affect human beings. However, the signs and indications of HIV/AIDS are prolonged and more rigorous as compared to those of other common disease. Signs that are prevalent at the initial stages of the disease include high fever, lilac or lavender blemishes or spots on the skin, wound and abscesses that fail to heal when medicated, long lasting weariness and fatigue, swollen lymph nodes, fast or swift loss of weight, sore or broad whitish looking glaze in the orifice and anus, frequent or recurring flu and diarrhoea (Mayer and Pizer, 2004). According to the World Health Organization (2014), there are a number of ways through which HIV/AIDS can be transmitted. These include all incidents that exposes the blood of an individual to that of an infected person through sex, through sharing needles and other prickly substances such as razor blades. This disease can also be transmitted from a mother to her unborn child if measures are not taken, and also through blood transfusion. There are many complications of HIV/AIDS that are as a result of the abating of the immune system. This makes infected individuals prone to a range of other diseases or complications otherwise referred to as opportunistic ailments. One of the most common complication of HIV/AIDS include tuberculosis and is one of the major causes of death among those infected. Other complications include bacterial infections such as salmonellosis, candidiasis, cryptococcal menengitis, cancers, wasting syndrome,

Supply chain management Essay Example | Topics and Well Written Essays - 2500 words - 1

Supply chain management - Essay Example This involves buying the necessary products, and upgrading, recycling, installing, maintaining or replacing them. The effective principle in consumption is to resolve the problems encountered by consumers and for this to be achievable, one must apply proper information about the consumption of a product. The principle provides that one should not put the customer on waiting and this is achievable by removing all barriers, which involve queuing, which may lead to time wasting. It’s further aimed at ensuring that the customer access whatever they need and this obtainable by putting in place measures that are workable, add value to products by applying cost effective measures and it also provide that the goods should be made valuable upon request by consumer and this can be achieved by working closely with the customers. The above principles can be achieved by application of effective consumption, provision and production of products. Since these principles are easy to comprehend and apply then they are compatible with any line of production. How leaders make effectiveness stick To make the efficiency principles to be constant, there is the need for motivation. This can be in the form of rewards such as promotions and bonuses. The efficiency tools and techniques can be used in budgeting and other preparations in order to work well. It is also advisable to keep track of the results. For the lean idea to work, the people working should have positive attitudes and be determined on making it work. This goes a long way in making them focused. This can be done by setting up standards that need to be met and making any necessary developments. There is need for pilot tests to prove that the efforts are beneficial. Therefore, from the above point, it is true to say that implementation of the lean is the determining factor in whether it will stick or not. There is also need for some motivation for the people in order to show them that it can result in good and signif icant change. Application of strategy This has been developed from Toyota’s â€Å"Hoshin Kanri†, being basis of its planning and implementation methods. In this era, the markets demands for very little mistake, emphasizing the necessity of strategizing. It is also wise to approach it in a different manner, which is unique and focuses on entrepreneurship. Having strategies is important in lean as it allows analyzing getting results. This should be focused on making plans, making the problems known and getting solutions to those problems. This can be done through approaches that make the process of adjusting a bit easier. Problems can be either big, which are usually less, medium and small ones which are the most. By breaking the problems down to small pieces to investigate on its nature and analyzing it using the five why analyses, it is possible to gather solutions and the possible and best measures to take. Intuition is also an important aspect to include in the strat egy. The aforementioned gives very detailed ideas on correcting problems in small bits. The

Ritz Carlton marketing analysis

Ritz Carlton marketing analysis 1. Introduction: Ritz Carltons marketing conduct is a true paradigm that follows root rudiments of Marketing as a management discipline i.e. recognising, anticipating and satisfying customer needs profitability as defined by Chartered Institute of Marketing, UK (Cited in Brassington Pettitt, 2001). At same point of time, the activities undertaken by Ritz Carlton under its marketing strategy not only contribute to overall brand development but rather also exemplify innovative methods to promote products or services and most significantly how to satisfy claims promised to customers as part of the strategy. This assignment focuses to reveal current positioning of Ritz Carlton in industry, and discuss in depth important factors responsible for success of company. At same point of time, assignment will also examine the imperative factors that contribute to Ritz Carlton quality of service as perceived by customers. Finally light would also be laid down on how company tries to provide consistent -universal experience to its customer all round the world and factors that act as obstacle against it. Company Overview: Ritz Carlton is one of the most well known luxury hotels company in the world. Right from inception, Ritz Carlton has brought significant innovation in practises of hospitality industry (See The Ritz Carlton, 2010a).With history of existence and success of over 100 years, Ritz Carlton as a company currently adopts Limited Liability Company nature of ownership. Ritz Carlton LLC is subsidiary company of Marriot Hotel Incorporation. The parent company, Marriot Hotels hold as many as 18 brands including Ritz Carlton. The Ritz Carlton at presents manages 72 luxury hotels in 24 countries located in 5 different regions in the world, the USA and Canada; Mexico, Caribbean and South America; Asia-Pacific; Europe; and Middle East. Besides, the company has a number of further expansion plans specifically concentrated towards eastern world with a view to take advantage of booming market. (See Worth, 2009) Service Marketing With development of marketing as a discipline, the scope of marketing has also enhanced. Jacques et al (2007) rightly points out that it is organisations self interest that decide its future course of it action. This self interest of any organisation largely depends upon nature of business it adapts and therefore, it is extremely important to recognize with what range of organisation we are dealing with beforehand, (Like Consumer, B2B, Service, Small Business, Web based and so on) so that its marketing strategy can be woven around core goals. Ritz Carlton test on product spectrum offered by Brassington Pettitt (2007) indicates that the product that they deal with is characterised by extremely greater level of service or in fact pure services. RITZ CARLTON ritz_carlton_logo.jpg Intangibility Perishability Lack of Ownership Heterogeneity Inseparability Different customer will opine differently on their experience at Ritz. Customer involvement plays vital role. Customer need to come in contact with hotel -Service provider. No Exchange of any Items takes place as part of primary offerings. Simultaneous process of producing and consuming service. Essence of Ritz Carlton success measure depends on Experience of customers Figure 1: Position of Ritz-Carlton in the Product Spectrum Assumptions: Ritz Carlton as discussed above is not only a subsidiary of Marriot Hotel Incorporation but also a LLC that deals with various type of accommodation. This does not just include hotels but rather also involves Clubs and residence properties. This assignment specifically focuses on Ritz Carlton as chain of hotels. Moreover, analysis is completely based on its worldwide presence and not limited to any particular geographic market. This is intentionally done so as to understand marketing of Ritz Carlton as chain of hotels rather any specific unit. However, for understanding and justification purpose, region specific examples are cited in certain parts of assignment. 2. Exploring Secret behind Ritz Carltons Success: Ritz Carlton as an organisation offers its services across five continents. Right from USA to Asia its hotels at first look give us experience of beyond imagination architecture and provides stereotype of luxury and elegance. There is no doubt to the fact that physical surrounding (which include premises) in case of service industry act as one of the most important element, that define success criteria for influencing consumer behaviour (Bitner M.,1992) and portray what it stand for. Physical evidences i.e. tangible items add value to service being offered. However, it can be argued that it is not the lone measure responsible for hotels success. The basic reason behind this is, a customer never judges a hotel solely on foundation of its tangible infrastructure (Building, Technological availability, Type of Rooms etc) but rather there are number of other elements that play vital role. This part of assignments will try to identify such important factors responsible behind Ritz Carlton success. Successfully Targeting Segmentation: The need of customers varies for various reasons and therefore it is very important to identify prospective strategic customer for organisation, (Johnson et al, 2008) at same point of time organisation must also have calibre to satisfy the targeted group of customers. Ritz- Carltons continued success, behind the scenes depicts its ability to successfully targets it segmentation, offering perfect Marketing Mix elements. Moreover, it also ensures that modifications are made in marketing mix elements with changing scenario in market trends and both these factors act as key elements. Kotler et al (2009) emphasise on a point that, marketing is all about forming strategy towards consumer and customer needs and thereby offering service or product that satisfy those needs. Ritz Carlton as an organisation in true sense is perfect at following and applying this basic ideology. This assignment aims to identify success factors of Ritz Carlton in light of marketing mix elements with a view to jus tify above argument. Identifying Market Focus (Segmentation): Marriot Hotels has divided their business to number of segments where Ritz Carlton serves as Luxury Lodging (See Marriot Hotel Incorporation, 2008) and hence it is very evident from this fact that Ritz Carlton as a company exists to serve luxurious hospitality Ritz Carlton hotels are located at more than 70 destinations, the basic customer segment which Ritz-Carlton targets is, people with rich lifestyle in all aspects of life. Irrespective of any geographic location on earth, age, social-cultural belief, opinion of an individual, the common element that Ritz tries to concentrate is People with Lavish living. Therefore, it can be invariably noticed that Ritz Carlton adopts concentrated targeting method towards Psychographic segmentation. As Brassington Pettitt (2007) rightly points that lifestyle segmentation is very difficult to define, we came up with following attributes that Ritz Carlton try to target. (See figure 1.1). Psychographic Segmentation Ritz Carlton Figure 2 Targeting Customer Segmentation Factors Defining Success of Ritz Carlton: Perfect Offerings (Product): The product anatomy (See figure 3) of Ritz Carlton illustrates that it is not just a customary hotel which satisfies basic needs but rather, it aspires to provide unforgettable experience to its customers, which perfectly matches its target market. Most importantly, providing value added services as personalised attention very well justify its marketing appeal to customer Experience The Ritz, enabling it to exceed customer expectations. Moreover, this value added services acts as source of tremendous additional revenues for Ritz Carlton. (Baxter J, 2007) One of vital point to focus is product development undertaken i.e. offerings of special packages, with a view to attract more customers and adapt to current market situations. (See Appendix) Furthermore in hospitality industry, locations act as products, as it creates value to selling points and influence buyers behaviour as well (Brassington Pettitt, 2007). All properties of Ritz Carlton are majority placed in USA, China and Europe an countries which are strategically located as it intends to focus on top most tourism and business destinations of the world. (See UNWTO, 2006) Moreover, Ritz Carlton has its hotels at New York, London, Paris, and Dubai which are strongest cities in terms of highest occupancy rates of rooms. (Worth S., 2009) ritz_carlton_logo.jpg Figure 3 Product Anatomy of Ritz Carlton Directly getting in touch with end Customer (Place) In service industry generally, there exist direct selling between service provider and end customer and the basic reason behind this is core characteristics of service products by nature (i.e. Perishability, Intangibility, Heterogeneity, and Inseparability) as discussed above. (Cowell, 1984) The activity of providing service for hotels initiates as soon as customer triggers its efforts for bookings. Ritz Carlton recognises importance of rise in online booking which almost doubled in 2007 (Research by Travelclick cited in Baxter J., 2007) and offers easy access to its customer to book from its own website. Ritz Carlton has also entered into best available rate programmes with website as (such as Thomson.co.uk, InspiredLuxuryEscapes.com) to play with consumer confidence to get cheapest rates on web. This evidently suggests that primary focus of Ritz Carlton is to directly contact the customer which is vital need of service marketing i.e. to reach out customer and influence their behavi our encouraging them to experience your service (Brassington Pettitt, 2007). Pricing Concentrating towards Sub-Segmentations (Price) Price must convince customers perception towards compensation of service offered and value paid against it (Jacques et al, 2007) and therefore it is vital to ensure that pricing strategy is in synchronisation with segment targeted. As Javalgi et al (2006) rightly indicates that Ritz Carlton extends it services to industry executives, meeting and corporate travel planners, and affluent travellers, targeting sub-segments also plays important role. Ritz-Carlton has carved niche for itself which is evident from various range of prices its offer. At Ritz London one night accommodation costs from about  £250 up to  £3500, while similarly in USA markets the range exist between 200$ to 3000$ (As on 10 march 2010). This suggests that Ritz Carlton concentrates on sub segmentation acts as an advantage. However, base pricing is one of the areas where Ritz Carlton needs to seek improvements (See Current Positioning part) to attract more customers. Brassington Pettitt (2007) also brings to notice important issue that price is an important tool to manage demand. Understanding this vital point, during recent tough time company brought out number of attractive packages to influence more customer (Like package of 2 nights stay at 449$ per family) (See Schultenover J; Strout E, 2002) and that defines companys ability to alter marketing mix elements as per relevant conditions. Balance Innovative Endorsement (Promotion): Ritz Carlton involves itself with both form of promotional activities as referred by Berkowitz et al (1992) i.e. product oriented and institution oriented. It adopts a balance promotional strategy ensuring that using product oriented approach it continuously communicates with customers regarding its USP (Unique Selling Point) and recent offerings on other hand it uses Institution oriented approach to preserve Ritz Carlton as a Unique brand with historical excellence influencing consumer behavior. Impact of Promotion on Consumer Perceptions towards Ritz Carlton: High Expertise Premium Brand Life Time Experience Symbol of Status Going Beyond Expectations Respect For Brand A matter of Pride Innovative and benchmark for Quality Figure 4 Impact of Promotion on Consumer In addition to this, Ritz Carlton adapts PULL strategy (Brassington Pettitt, 2007) using perfect medium to directly communicate with customer. With rise in concept of Social marketing Ritz Carlton has tied up with Travel Click to actively manage its promotion over web. (Hospitality.Net, 2009) To target business travellers, paper adverts are given in leading business magazines (e.g. Business Traveller) along with television adverts and advertising in airlines. One of the important observations is Ritz Carlton uses its own Website as major promotional medium. All package brochures, promotional videos, Ritz Carltons own magazine are uploaded to website. (See The Ritz Carlton, 2010) One of the significant points of observation is Ritz Carlton provides innovative edge to its promotion strategy. One of the classic examples is, it markets its biggest asset i.e. Employees. There is not a single promotional videos which fails to give importance to its own staff representing them as creators and followers of high quality standards in industry terming them as Our Ladies Gentleman (See The Ritz London, 2008; Ritz Culture, 2007). Apart from this, instead of using simple adverts Ritz Carlton has created short films which are aired on televisions, hotel rooms, and websites to make people understand what uniqueness of its services is. (See The Delay, 2008; The Last Night, 2008, New Gold Standards, 2010, Audi and Tarma, 2007). Hence innovative and a balance promotional strategy is one of the important factors responsible behind Ritz Carlton success. Staff- A Biggest Asset (People) March, J.G and Simon (1958) emphasise on vital point that organisations are primarily formed and governed by people and therefore image reflection of organisation largely depend upon actions of its staff and this is especially true in case of service industry as it deals with process of interactive marketing (Kotler P and Armstrong G, 2004; Brassington Pettitt,2007). Ritz Carlton understands this vital point and implements customer focused approach. It aims at hiring right people, providing best fit to organisations culture of Putting Customer First who are characterized with a strong sense of values and overall desire to go beyond the call of duty. (Emerald Database, 2003) Furthermore, Ritz Carlton goes step ahead, as an organisation, it strives to get known for its excellent service and that act as a key to its success. Organisation best at this must try to invest their money, talent, time and attention to strengthen their current positing (Ferrell O.C; Hartline M., 2006) and that what Ritz Carlton does by investing in its people. In this process, over the year Ritz Carlton has developed and raised bars of customer services with help of their staff which itself now act as their behavioural core competence that cannot be easily imitated by others. (Johnson et al, 2008; Bacon, 2005) Internal Values Operations (Process) It is important for service industry to pay attention to both, employees and customer to successfully implement process of service profit chain. Ritz Carlton as an organisation aims to take extreme care and respect for their employees, with an understanding that, in return they will put up efforts to fulfil even unexpressed wishes of their customer. (Kotler P and Armstrong G, 2004) The employees are empowered, trained to develop gold standards (See Emerald Database, 2002) and are considered biggest strength of the organisation which produces exemplifying services towards customer. Employees are trained motivated to develop relational exchange with customer with a view to increase loyalty and development of brand. (Jain R and Jain S, 2006) Creating Value Internal Process CUSTOMER FOCUS Figure 5 Service Profit Chain for Ritz Carlton Another important contributing factor is Ritz-Carlton has been successful in developing its own culture of servicing (Kent W, 1990) which is now considered as gold standards (Benchmark) towards quality development in servicing industry. Ritz Carlton also uses CLASS database with purpose of registering likes/dislikes, Interests, preferences, previous problems faced, attitude of every individual customer to provide personalised service. Hence, putting all together, these are innovative process that enables Ritz Carlton to fully engage employees and generate a creative delightful experience to its customer on one hand and simultaneously developing an unique core competence for itself at other hand.(Timmerman J, 2009) 2. Current Positioning According to Kotler et al (2009), all marketing strategy is built on STP Segmentation, Targeting, and Positioning. A company discovers different needs and groups in the marketplace, targets those needs and groups that it can satisfy in a superior way, and then positions its offering so that the target market recognizes the companys distinctive offering and image. Positioning is process of analysing product or service, offered in context of competitive space (includes buyers and competitors) it works out. (See Brassington Pettitt, 2007; Kotler et al 2009) It is a way of creating and engaging a place in the mind of the target market by highlighting the companys offering, brand and image. The ultimate outcome of positioning is a flourishing establishment of a consumer focused value proposition, in other words a convincing reason why the target market should buy the product (Kotler, 2003) and therefore it act as base to companys success. This part of assignment aims to explore current positioning of Ritz Carlton in market. The basic idea is to understand customers perception towards our brand and towards our closest competitors. At same point of time identifying attributes that are responsible for creation of this illusion in minds of customer Identifying relevant attribute players: The various attribute offered by the brand represents its market position, which are viewed and compared against other brand. Brands that offer similar package of attributes are deemed to be in the same competitive set (Dev C.S et al, 1995) and therefore it is important to concentrate on direct competitors rather than industry as a whole. Efforts must be laid down to identify players with similar attributes competing on same values. (Johnson et al, 2007) It is a nature of the hospitality industry that most of the attributes offered are intangible which makes it tricky for the customer to differentiate the offerings of the competitor as such things can be experience only by staying in the hotel. A part of the positioning is also subjective, as it involves customers perception towards brand. Here, analysis is based on Marketing Metrix Hospitality Index* which reveals price and level of customer satisfaction from the feedback of more than 35000 customers across world. (See appendix) There are numerous players in hospitality industry targeting luxury segment and so it is decided to firstly filter relevant players on basis of tangible attribute i.e. area of market covered geographically, as analysis is based on worldwide scenario. This enables us to get core market competitors (See figure 2) (To an extent it influences customer choice of hotel, as it defines scope of service being provided and also impacts brand creation process in eyes of customer) Hotels Area Covered Number of Properties Ritz Carlton LLC Across 5 Continents 72 Fairmont Raffles Hotels International Group Across 5 Continents Around 65 Starwoods Hotel Resorts Le Meridien 16 Countries 116 Four Seasons PLC 35 Countries Across 5 Continents 83 InterContinental Hotel Group Across 60 Countries 166 (The Ritz Carlton, 2010; Four Seasons, 2010; InterContinental Hotels Resorts, 2010; Fairmont Hotels Resorts; Starwoods Hotel Resorts, 2010) Table 1 Identified Relevant Players on Basis of Geographical area The other two most important attributes identified from view point of customer are price and quality. Quality can be judged on several others important sub attributes (As Quality of food and beverage, physical appearance and in-room facilities, helpful and courtesy of staff, Technology etc.) and therefore this aspect is judged on basis of customer satisfaction index which provides comprehensive picture of it. About MMHI*: Based on 35,000 customer interviews conducted each quarter, the Market Metrix Hospitality Index (MMHI) is the largest and most in-depth measure of hospitality company performance available today. (MMHI, 2010) Taj Hotels Resorts rc_logo_en Industry Competitors Four Seasons Hotels PLC Starwoods Hotel Resorts -ST Regis Mandarin Oriental Hotel Group Fairmont Raffles Hotels International Jumeirah Hotels Resorts Pan Pacific Hotels Resorts Wyndham Hotel Group Market Competitors Marriot Hotels Incorporation* Oberoi Hotels Resorts Rosewood Hotels group Inter Continental Hotel Group Starwoods Hotels Resorts Le Meridien Figure 6: Competitors analysis of Ritz-Carlton Starwoods Hotel Resorts*: Its Brands, St. Regis Le Meridien targets luxury segment within total of 152 properties across world. Marriot Hotels Incorporation*: Although Ritz Carlton is subsidary of Marriot Hotel Incorporation, it has got more than 18 brands and there is defiante possiblity that these brand may compete amongst each other and therefore Marriot Hotel Incorporation is also considered as Industry competitor. Perceptual Mapping: The graph represents all the players targeting luxury segment with widespread presence all over the world under hospitality industry. Yet, it must be noted that level of quality, prices offered would differ under this banner as well and it is this factor that differentiates best in comparison to average player in eyes of customer which can be clearly identfied below. Ritz Calton fall under the segment of offering High Quality with High Price. High Quality Oberoi Hotels Ritz Carlton Low Price High Price Four Seasons Inter Continental Le Meridien Low Quality Figure 7 Perceptual Mapping of Ritz Carlton Perceprtual Map enales us to find out gaps and provide us inights towards undertaking competitive action needed.(Brassington Pettitt) Gaps to be filled Up: Customer needs to be satisfied. Pricing Strategy: As discussed above Ritz Carlton concentrates on sub-segments that act as advantage however the minimum base price it offers is subject to risk. Ritz Carlton price starts at about 200$ while that of Oberoi hotels reporting maximum customer satisfaction (93.7) offers base price at 85$.Although, Ritz Carlton brand value is quite high compared to Oberoi group yet, Its a huge gap and therefore it must revise its pricing strategy. Moreover, all of its market competitors also offers relatively too low price, closest being Intercontinental group offering 156$ (See appendix). At same point of time Ritz Carltons closest rival Four Season offers almost equal quality of service (86.6) at price of just 141$ which is matter of worry as well. Improving Loyalty programmes: Ritz Carlton understands that complete customer satisfaction is one of the vital strategic to retain and maintaining long term relationship with its customer and it is best practising at that. (Bacon, 2005; Emerald Database, 2004) However, there is scope for improvement in its loyalty programmes as recent data indicates its loyalty program strength of 5% compared to industry average of 10 %. (See appendix). This will enhance its potential to gain increased customer loyalty. Attracting New Market by adapting service innovations: Ritz Carlton is aware of the fact that the key to a hotels survival is its ability to cater services with changing needs and life styles of customers. (Min et al, 2002) There is no doubt that organisation completely understands changing taste of consumers i.e. people are now becoming more casual compared to traditional formalin approach.(Gunter and Heather, 2007) But this needs to be communicated to customers and therefore, there is need for Ritz Carlton to presents itself as modern, technological hotel group supporting needs of modern, young travellers. At same point of time, as recommended by Victorino et al (2005) company must move further towards service innovation with use of technology to differentiate itself from others. Ritz Carlton has already started implementing steps towards this approach; however there is need for rapid actions and wide promotions with intentions to quickly change consumer perception towards its brand. 2000 Euros for Managing Guest Grievance A Strategic Move! Ritz-Carltons employees are allowed to spend up to $2,000 to redress a guests grievance. The employees are entrusted to spend the money to make a memorable stay for the guest in the hotel. Employees are encouraged to solve the guests complaints immediately on the spot. Permitting the employees to spend a sum of $2,000 shows how much the company trust the judgement of their employees and employees can even spend more than $2,000 with the permission from general manager. The basic logic behind such action is, with existence of fierce competition within the market it is always difficult for firms to increase their market share and therefore key to continue successful growth lies in devoting larger part of firms resources on existing customers with intention to retain them and gain their loyalty (Tepeci M, 1999) Moreover, such act adds value to brand creation and customer satisfaction and that encourages customer to become brand loyal. (Kandampully J and Suhartanto D, 2000) Most importan tly, the question of such spending exceeds overheads does not arise as it is obvious that it doesnt get used on every customer. It acts as meaningful amount yet, used rarely. (Reiss R, 2009). Customer satisfaction is the key to customer retention. A greatly satisfied customer stays loyal longer with the company and talks favourably about the company. A loyal customer is less sensitive to price, pays less attention to the competitors brand and cost less to serve than new customer. From the customers who registered a complaint, between 54% and 70% will do business again with the same company if their complaint is resolved, these number could be pulled up to an overwhelming 95% if the customer experiences that their complaint is resolved quickly. Customers who have complained to an organization and had their complaints satisfactorily resolved tell an average of five people about the good treatment they received (Philip Kotler, 1977), which indirectly contributes to attract further new customer. Expanding the customer retention rate accumulates the customer lifetime value, and therefore this means life time revenue for company. On other hand company, attracting new customers are costly as that include cost of promotions, advertising and so on which can be avoided. Therefore such action is termed as strategic Move by Ritz Carlton. There is also another point of view to this scenario which impacts internal working culture of within organisation. Allowing such amount to spend makes Employee feel that company respect them, trust them, considers them responsible and valuable and this generates feeling of empowerment impacting concept of service profit chain as discussed above. Employees get more engaged with company and works more responsibly ultimately resulting to exceptional customer service, which is the core aim of organisation. Appendix: Product Development by Ritz Carlton (i.e. to offer Special Packages) aims to attract more customers by influencing their behaviour and encouraging them to celebrate this important occasion with them and turn them to Life time Memories. (Festive Season Packages during Easter; Christmas, Valentine Day at Ritz, Summer Break Packages, Weekends Special, and Family Packages) Ritz Valentine photo.jpg (Rogers; Mark, 2009) Along with these Ritz Carlton also developed special packages for companies during times of recession to provide luxury at budgeted economy. Packages were upgraded to more facilities at lower price. Significant efforts were also laid down in promoting it and communicating it to end customers as well. This indicates Ritz Carlton ability to act as per changing external situations (Schultenover J; Strout E, 2002) MMHI Results: Market Metrix Hospitality index indicating customer satisfaction and average price results for hotels under luxury segment and Up Scale hotels. page0001.jpg (Source: MMHI Results, 2009) Video Bibliography: Official Ritz Carlton Promotional Videos: 1. New Gold Standard (2010) http://www.youtube.com/watch?v=IW70hBP5cIc (Promotional Videos at hotel rooms and Websites) 2. Ritz Culture (2007) http://www.youtube.com/watch?v=W_iFSAAoQ-A (Interview of Diana Oreck, Vice President Global Learning and Leadership Center) 3. The Last Night (2008) http://video.yahoo.com/watch/2296201/7207129 (Ritz Carlton Short Film in association with America Express) 4. The Delay (2008) http://www.youtube.com/watch?v=3oFz8E5fbJQ (Ritz Carlton Short Film in association with America Express) 5. The Ritz London (2008) http://www.youtube.com/watch?v=jQGlyhlhcK0 (Documentary on The Ritz London)

A Critical Analysis of Company Q’s Social Responsibility Essay

Abstract This essay is a critical analysis of the behaviors that Company Q has demonstrated with regard to social responsibility. In essence, Company Q’s behaviors, while reasonable reactions to maintain financial viability and avoid contribution to employee malfeasance, actually demonstrate a profound solicitude that results in a negative public image that will end up costing it more in the long term. I will offer solutions that will provide a cost savings while keeping Company Q from making further embarrassing errors. A Critical Analysis of Company Q’s Social Responsibility Unfortunately, Company Q has not made wise decisions as it relates to social responsibility. There are reports that the company 1) chose to close much-needed grocery stores in economically depressed (read: minority-occupied) parts of town, 2.) chose to start offering health-conscious food items only after it could locate the highest-margin products it could find; and 3) ashamedly refused to provide day-old food to the local food bank under the auspices that it was concerned that its employees would steal the food instead of donating it. The goal of this analysis is not only to highlight this absurd behavior and reasoning but also to offer solutions that are conducive to meeting social-responsibility concerns and maintaining financial viability. With any hope, Company Q will heed the counsel and institute immediate changes. Scenario 1 The news recently reported the shuttering of two of Company Q’s grocery stores in Neighborhood A and Neighborhood B. Although the company gave no public statement about the nature of these closings, public financial disclosures indicate the rationale: The stores were not profitable. Of course, in a free-market economy, companies have the option to close unprofitable stores. But in addition to being a free market, we are also an economy that operates on high social principles—or, at the very least, we  should be. Company Q apparently missed this memorandum when it was sent 30 years ago. With these stores removed from both neighborhoods, where are the residents of those neighborhoods supposed to shop? And with the removal of the stores, what impetus do the few other grocers have to keep prices reasonable for people of that socio-economic level? Scenario 1—Resolution I recognize that a possible rebuttal to any of the aforementioned questions is, â€Å"If the residents are not shopping there and putting money into the store, why would we be expected to stay open?† I would offer that such a rebuttal is wrongheaded. Perhaps a better question may be, â€Å"What are we doing to cause residents to shop elsewhere or to not spend more money with us?† Does Company Q offer the food choices these residents want? Is the layout of your stores conducive to these residents? Are the prices too high? Do the staff you employ in these stores look like the residents who shop there? If the answer is â€Å"no† to any of these questions, we will have unlocked one of many possible reasons why the store is unprofitable. It is then Company Q’s responsibility to address these issues instead of packing up shop and moving to the more affluent areas of town, where they are not concerned that a jar of pickles may cost $40. Scenario 2 With a weight epidemic ravaging the country, Company Q made its decision to offer health-conscious food fare only after it could find the foods that provided the highest margin of profit for it. That is probably why there is a dearth of health-food options in its store, and probably why the prices are nearly twice those of its competitors. This message translates to the community as: â€Å"If Company X can profit obscenely from offering health-food options to its consumers, it will then be concerned with offering healthy options. Otherwise, let the American obesity epidemic rage on unfettered—not our problem!† Scenario 2—Resolution The above message is a clear problem, and it does not have to be. It is possible for Company Q to offer plenty of health-food options while still making a profit, though the profit may not be as obscene as the one it is currently making. Company Q can engage in more impactful negotiations with its suppliers or can shop the market for health-food competitors who would  be willing to supply its sizable consumer base with its food. In our previous reference to store closings, Company Q could also offer more health-food options in more of its stores as opposed to select ones. Or Company Q could offer the same food products but initially make less of a profit on it by offering discounts on it initially as a sort of enticement to customers to become interested and promote the food to their network of friends and family. This possibility could theoretically create increased demand for the healthy food and allow more profitability for the company in the long run. Company profitability and meeting social-responsibility obligations as it relates to our country’s obesity epidemic need not be at variance. Scenario 3 A local food bank—one that serves the indigent—requested the donation of day-old food from Company Q, but Company Q responded that it was concerned that it would lose revenue because it was concerned that its employees would purloin the food instead of donating it. Scenario 3—Resolution This response is insulting to its own employees and to the food bank. If Company Q is concerned that its employees are miscreants, the company’s bigger concern should be the integrity of its employee-verification process. There are many solutions available: have the food-bank employees collect the food themselves, designate a specific employee to handle food donations, make a tax-deductible donation in the amount of the destroyed food instead. Almost any response is better than what Company Q provided. Conclusion There is no question that every company has a right to pursue profits, and I recognize that Company Q is ultimately attempting to do just that. However, it is imperative that Company Q realize that it has a responsibility to contribute to society something other than products and services. Consumers are interested in doing business with forward-thinking companies who recognize their responsibility in propelling the â€Å"soul† of our society forward. With the counsel provided, Company Q can bring itself in line with many other companies in being truly customer centric.

Interpreter Of Maladies Summary - 1556 Words

Nicole Lopez Professor Salgado Introduction to Expository Writing and Literacy Studies October 10, 2017 The success of any relationship relies on one’s ability to communicate well. Communication is important is relationships as it allows us to share our interest, concerns, support each other; and it allows us to organize our lives and make decisions. Effective communication is based on the way we talk and listen, how we respond and our body language. In Jhumpa Lahiri’s short stories â€Å"A Temporary Matter† and â€Å"Interpreter of Maladies† lack of communication has taken place in both of the couples relationships. In both short stories the couples has a misconception about someone that leads to unhappiness. The misconception of the†¦show more content†¦Although the blackout was only a temporary matter, it brought Shukumar and Shoba together for that time being. â€Å"Something happened when the house was dark†¦They were able to talk to each other again. The fourth night they walked carefully upstairs, to bed, feeling togeth er for the final step with their feet before the landing, and making love with a desperation they had forgotten† (Lahiri 19). The blackout makes them realize that their relationship is also only a temporary matter. As Shukumar endures the revelation he has received and the one he has given, he takes the plates to the sink and then looks out the window. â€Å"As he watched the couple the room went dark, and he spun around†¦They wept together, for the things they now knew† (Lahiri 22). They are bonded to one another out of their shared hurt and misery. They are only able to bond through their hurt, pain and regret. Lahiri illustrates to the readers how the misconception of both people in the relationship can cause it to fail; the inability to meet someone’s needs or make sacrifices in a relationship destroys it. In Lahiri s short story Interpreter of Maladies, Mr. Kapasi is a workingman in India with two jobs, an interpreter for a doctor and a tour guide. He is stuck in a dysfunctional relationship after the doctor could not prevent the death of his child. One day he is assigned to the Das s, a young, irresponsible, and equally dysfunctional couple with nothing that holds them together exceptShow MoreRelatedInterpreter Of Maladies Summary1084 Words   |  5 PagesThe Malady of Division What comes to mind when one thinks of cultural assimilation? Perhaps a teenager in East Asia, strolling down a bustling sidewalk with a pair of shiny headphone pumping Scrillex. Maybe an African woman in Nigeria straightening out her hair in an attempt to match models she sees in an American magazine. In both of these cases, cultural assimilation is seen as something that brings unity and blurs boundaries between people and cultures. 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